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The Peptide Gold Rush: Why the Hype is Running Ahead of the Evidence
Peptide injections are everywhere — from BPC-157 and GHK-Cu to Melanotan II and epitalon — promoted online for skin, hair, recovery, and "longevity." With the FDA reportedly poised to reverse 2023 restrictions on fourteen peptides, demand is set to grow even further. But the gray-market peptide trade operates almost entirely outside medical regulation, and the evidence base for most of these compounds is far weaker than the marketing suggests.
Let’s break down what peptides actually are, where the real risks lie, and how to evaluate any peptide therapy you are offered.

The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.