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The Aesthetics Edit

Welcome to The Aesthetics Edit™ - our award-winning educational platform at the intersection of art, beauty, medicine and science.


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The Paraben Panic: How a Health Scare Made Your Skincare Less Safe
Skincare Science Dr Emmaline Ashley Skincare Science Dr Emmaline Ashley

The Paraben Panic: How a Health Scare Made Your Skincare Less Safe

"Paraben-free" is one of the most successful marketing phrases in beauty history. It's also a cautionary tale. The campaign against a cheap, well-tested, genuinely safe preservative didn't make your skincare cleaner — it handed you more allergies and more contamination, and charged you extra for the privilege.

Here's how one flimsy study in 2004 rewrote the back of every bottle you own — and why fear is a terrible way to choose skincare.

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Sephora Kids: What Anti-Ageing Skincare Is Doing to Children
Skincare Science Dr Emmaline Ashley Skincare Science Dr Emmaline Ashley

Sephora Kids: What Anti-Ageing Skincare Is Doing to Children

Because the customer has changed. It's no longer sixteen-year-olds with spots. It's ten-year-olds — sometimes seven-year-olds — clutching £68 serums, filming elaborate multi-step routines for TikTok, and using potent anti-ageing ingredients on skin that is, developmentally, a baby's.

We've started calling them "Sephora kids," and it would be amusing if it weren't so harmful.

Let me explain what's actually going on, and — crucially — what the new evidence shows.

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