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Mewing, Mouth-Taping and "Looksmaxxing": A Doctor's Guide to the Jawline Trend
Aesthetic Medicine Dr Emmaline Ashley Aesthetic Medicine Dr Emmaline Ashley

Mewing, Mouth-Taping and "Looksmaxxing": A Doctor's Guide to the Jawline Trend

There's a whole corner of the internet teaching teenage boys and young men to chase a chiselled jaw — some of it harmless, some of it genuinely dangerous, and quite a lot of it built on the advice of two dentists who've since been struck off.

Here's what actually works, what's nonsense, and the thing underneath it all that I think we need to talk about.

Most of my work — and most of this blog — has, historically, spoken to women. But there's a trend I can't really ignore any longer, because it's aimed squarely at boys, some of them very young, and because bits of it are landing people in trouble. It's called looksmaxxing, and if you have a teenage son, or you are a young man, or you've simply fallen down a certain kind of TikTok rabbit hole, you'll already know the vocabulary: mewing, mouth-taping, bonesmashing, "canthal tilt," "hunter eyes."

The easy move is to mock this latest trend, but mockery is exactly the wrong response. Let me explain what it all is, sort the sensible from the silly from the genuinely harmful — and then talk about the part that actually matters.

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