Welcome to The Aesthetics Edit™ - our award-winning educational platform at the intersection of art, beauty, medicine and science.
Explore by category and read our latest articles below,
or see a full list of all of our pieces here
Mewing, Mouth-Taping and "Looksmaxxing": A Doctor's Guide to the Jawline Trend
There's a whole corner of the internet teaching teenage boys and young men to chase a chiselled jaw — some of it harmless, some of it genuinely dangerous, and quite a lot of it built on the advice of two dentists who've since been struck off.
Here's what actually works, what's nonsense, and the thing underneath it all that I think we need to talk about.
Most of my work — and most of this blog — has, historically, spoken to women. But there's a trend I can't really ignore any longer, because it's aimed squarely at boys, some of them very young, and because bits of it are landing people in trouble. It's called looksmaxxing, and if you have a teenage son, or you are a young man, or you've simply fallen down a certain kind of TikTok rabbit hole, you'll already know the vocabulary: mewing, mouth-taping, bonesmashing, "canthal tilt," "hunter eyes."
The easy move is to mock this latest trend, but mockery is exactly the wrong response. Let me explain what it all is, sort the sensible from the silly from the genuinely harmful — and then talk about the part that actually matters.

The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.