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The Morning Shed: Should You Be Sleepmaxxing Your Skin?
If you have spent any time on TikTok lately, you will have met the "morning shed." The premise is simple and strangely satisfying: you go to bed looking like a mummy — layered in serums, an occlusive mask, under-eye patches, a chin strap, a silk bonnet, perhaps a strip of tape across your mouth — and you wake up to peel it all away, revealing skin that is supposedly luminous, lifted and years younger. It is the latest chapter in "sleepmaxxing," the wider trend of optimising every hour of sleep for health and beauty.
I understand the appeal. There is something deeply reassuring about the idea that we can work on ourselves while we do nothing at all.
But as with so many viral rituals, the question I care about is not whether it looks impressive on camera. It is whether it is doing anything, and whether it is safe.

The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.