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The Aesthetics Edit

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Sephora Kids: What Anti-Ageing Skincare Is Doing to Children
Skincare Science Dr Emmaline Ashley Skincare Science Dr Emmaline Ashley

Sephora Kids: What Anti-Ageing Skincare Is Doing to Children

Because the customer has changed. It's no longer sixteen-year-olds with spots. It's ten-year-olds — sometimes seven-year-olds — clutching £68 serums, filming elaborate multi-step routines for TikTok, and using potent anti-ageing ingredients on skin that is, developmentally, a baby's.

We've started calling them "Sephora kids," and it would be amusing if it weren't so harmful.

Let me explain what's actually going on, and — crucially — what the new evidence shows.

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