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Sephora Kids: What Anti-Ageing Skincare Is Doing to Children
Because the customer has changed. It's no longer sixteen-year-olds with spots. It's ten-year-olds — sometimes seven-year-olds — clutching £68 serums, filming elaborate multi-step routines for TikTok, and using potent anti-ageing ingredients on skin that is, developmentally, a baby's.
We've started calling them "Sephora kids," and it would be amusing if it weren't so harmful.
Let me explain what's actually going on, and — crucially — what the new evidence shows.

A growing corner of the internet has decided that sunscreen — not the sun — is the real villain. As a doctor who spends a fair amount of her week looking at sun-damaged skin, I'd like to take that idea apart.
Here's what the actual science says about chemical filters, "hormone disruption," coral reefs, benzene and the rest — and the one thing the skeptics are genuinely, annoyingly, a little bit right about.