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Meet Boey®: Europe Approves the First Short-Acting “Try-Before-You-Commit” Botulinum Toxin (Botox) Treatment
A new kind of wrinkle-relaxing injection has just been approved across Europe — one that works within hours and wears off in weeks. Here’s what it is, how it differs from traditional anti-wrinkle treatments, and what it could mean for anyone who’s ever felt curious but cautious about injectables.

The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.