What is Skin Flooding?
If you’re interested in skincare, you have to acknowledge the power of a TikTok trend. Let’s be honest, TikTok is a mixed bag of good, bad, and terrible advice, but if you want to keep up-to-date on what’s happening in skincare you will see it first on social media.
The latest trend is called “skin flooding,” and it is all about hydration, hydration, hydration.
Let’s explore.
What is Skin Flooding?
Skin flooding describes a process of layering multiple moisturising products onto your skin to really lock in hydration. It involves using ingredients like niacinamide, hyaluronic acid, thick creamy moisturisers, facial mists.
There are no concrete rules, but generally you start with clean, damp skin, and then layer serums and products one at a time, from thinnest to thickest, with a sprtiz of facial mist between each application.
What are the Benefits?
Damp skin can be much better at absorbing moisturisers, so there is a purpose behind keeping your skin damp throughout this process.
Is this going to hurt you if you are really struggling with dehyrdated or dry skin? No, absolutely not.
Is this strictly necessarily?
Like most skincare trends: no, absolutely not.
TikTok would like you to smear rendered beef fat on your face — for glowing, "ancestral," chemical-free skin. As ever, the truth is more boring and more useful than either the evangelists or the eye-rollers will tell you. So let me render it down: what tallow genuinely does, what it absolutely doesn't, and whether you should slather it on.